Royal Enfield’s CSR and Sustainability arm, the Eicher Group Foundation, in collaboration with the Shikhar Dhawan Foundation, orchestrated a remarkable ride aimed at engaging the Indian motorcycling community for the cause of community upliftment. The event took place on the occasion of National Tourism Day, spanning over two days, specifically on the 28th and 29th of January 2023. More than 500 passionate motorcycle enthusiasts, including Shikhar Dhawan himself, gathered in Amritsar, Delhi, and Agra, Mathura and Vrindavan to embark on a journey of giving back. With hearts as generous as the engines of their bikes, the riders set out to distribute various types of aid to schools, orphanages, blind schools, zero line villages, and other underserved regions. These areas often lack essential resources and face logistical challenges. The initiative aimed to make a tangible difference in the lives of approximately 5,000 individuals from marginalized communities. Through this inspiring ride, the motorcycling community united to create a positive impact and contribute to the betterment of society.