Royal Enfield’s CSR and Sustainability arm, the Eicher Group Foundation, along with Shikhar Dhawan Foundation, organised an innovative ride to engage the Indian motorcycling community, including Shikhar Dhawan himself, to come together and ride for the cause of community upliftment on the back of the National Tourism Day. On 28th & 29th January 2023, more than 500 motorcycle enthusiasts, in Amritsar, Delhi and Agra, with hearts as large as the engines of their bikes, rode to distribute various kinds of aids for schools, orphanages, blind schools, zero line villages and other such regions where resources and logistics are often sparse.
Among the many things that were distributed were sewing machines, which were given to women with tailoring skills in order to help generate livelihood. Specialised walking sticks for the visually impaired and high quality wheelchairs for the differently abled were also distributed along with customised hygiene kits. Art kits were distributed too, along with ration kits that will feed you a family of four for a month, shawls and clothing. Two bio-toilets were also installed in tourist spots in Delhi.
In Amritsar, the riders covered three routes with scenic or iconic locations, starting from Golden Temple, right up to the Indo-Pak border near Wagah. In Agra, the start point was the Taj Mahal, culminating at Mathura and Vrindawan. In Delhi, the ride was flagged off from the Royal Enfield brand store in Saket.
The Eicher Group Foundation is firmly committed to working with communities and engaging the global motorcycle enthusiast community to bring about positive interaction and behaviour changes that will help rebalance our world. The Shikhar Dhawan Foundation is committed to supporting the communities in rural and remote areas where medical infrastructure and aid are in short supply.
Speaking on the occasion, Shikhar Dhawan Said, “As part of our social mission, Shikhar Dhawan Foundation is happy to collaborate with Eicher Group Foundation for this community up-liftment programme to build resilience and drive long lasting change. We also intend to catalyse a global movement of lakhs of riders who can actively partner with us in our endeavour. Through this unique partnership we look forward to sowing the seeds of prosperity and happiness across the globe through collaborative efforts to serve the community.”
“Royal Enfield is synonymous with leisure riding and touring in India. Keeping in with the spirit of purposeful exploration, Royal Enfield riders have often been agents of positive change, whether in minimizing their footprint in a bid to “leave every place better” or in partnering local communities to build resilience. As a follow-up to the recent National Tourism Day, we are excited to collaborate with the Shikhar Dhawan Foundation to ride together for the cause of community and social welfare in some of the most iconic tourist spots in northern India,” said Bidisha Dey, Executive Director, Eicher Group Foundation.